THE BLUE
Blue is the next frontier to explore. Space is blue and the oceans are blue. Scalable thinking is blue given the immensity of the elements, as is the blue approach that goes beyond the overused concept of “green”.
People will be forced to confront this frontier in the next hundred years, where it will be difficult to impose the very thoughts that regulate life as we know it on our planet.
THE CIRCLE
The only economy that we will be able to leave to future generations is circular, as is the thought process of those who will inherit it. Our world, the Earth, is flat when seen close up but it is circular seen from space. Blue Circle thinks differently: We forego the myopic vision of a flat earth in lieu of a broad, well-rounded visual field.